Now, Ansini hosts satirical product reviews on a channel called This Is, for nearly 400,000 subscribers and counting. The change meant having to say goodbye to the stability and predictability of traditional media. But, working for Evans’s company, with its payroll structure, 401Ks and health insurance, Ansini can make a career as a professional creator on YouTube without completely abandoning the benefits that often come with “traditional” jobs.
Of course, he still gets his fair share of unpredictability: “The landscape is ever changing,” he said. “You have to always be changing. You have to always be adapting.”
According to Ansini, creators with successful businesses are rolling with the changes — and they don’t need to do it in a vacuum.
Talking to other YouTubers, Ansini shares strategies and compares notes on what’s working, and what isn’t. “That is something that feels great about this,” he said. “You never feel like you're really competing. It's like we're all in this together — ‘How can we help?’ — because it's better for everyone.”
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